Post-Christmas sales are implemented by stores for several reasons, and one reason is to clear excess inventory. Following the holiday rush, stores often find themselves with surplus unsold merchandise, particularly holiday-themed items. Offering substantial discounts enables swift clearance of this excess inventory, making way for new products.
After-Christmas sales serve as an effective strategy for stores to draw in new customers who may not have previously shopped there. By providing enticing deals, stores aim to encourage shoppers to explore their offerings and potentially become repeat customers.
Vital for operational needs, stores require consistent cash flow. After-Christmas sales act as a means to boost sales and generate essential cash, which can be allocated towards settling bills, investing in new products, and expanding the business. These sales contribute to economic stimulation by motivating consumers to increase their spending. This upsurge in spending can result in job creation and foster overall economic growth.
In summary, after-Christmas sales benefit both stores and consumers, allowing stores to manage inventory, attract new patrons, secure cash flow, and contribute to economic vitality, while consumers can capitalize on savings across a diverse range of products.
Top Picks from After-Christmas Sales 2023
Here are product categories that typically experience significant discounts during after-Christmas sales.
Electronics
- Televisions: Retailers often reduce prices on televisions of various sizes, from budget-friendly models to high-end 4K and 8K TVs.
- Computers and Laptops: Discounts are common for laptops, desktops, and tablets, making it an opportune time to upgrade devices for students or home offices.
- Smartphones and Accessories: Smartphones, smartwatches, and wearable devices are frequently on sale, with accompanying deals on accessories like phone cases, chargers, and headphones.
Samsung, one of the leading electronic brands, hosted an impressive after-Christmas sale in 2022, presenting attractive discounts of up to 50% across a diverse array of products. This 2023, we are expecting nothing less than 2022’s after-Christmas sale.
Home Furniture
- Living Room Furniture: Sofas, chairs, coffee tables, and entertainment centers are popular items during after-Christmas sales.
- Bedroom Furniture: Beds, dressers, nightstands, and mattresses are often discounted, providing a chance to furnish a new bedroom or upgrade existing furniture.
- Dining Room Furniture: Dining tables, chairs, and buffets are another category commonly discounted after Christmas.
In 2022, following the Christmas season, IKEA hosted a post-holiday sale with discounts of up to 50% on various products, spanning furniture, home décor, and kitchenware. Presently, IKEA is offering the following:
20% off VOXTORP Walnut Kitchen Fronts — Valid from 11/1 to 1/16/24
The offer encompasses door fronts, drawer fronts, cover panels, toe kicks, and deco trim.
20% off GODMORGON Bathroom Furniture — Offer valid from 11/1/23 to 1/16/24
The offer covers legs, high cabinets, vanity, mirror cabinet, open cabinet, and wall cabinets.
20% off Select Sinks and Taps — Offer valid from 11/1/23 to 1/16/24
Selection may differ between in-store and online, and certain products may require installation in accordance with local building and plumbing regulations.
All are available in the U.S. while supplies last.
Clothing
- Winter Apparel: Coats, jackets, sweaters, and boots see substantial discounts, offering an opportunity to stock up on winter essentials.
- Holiday Apparel: Festive sweaters, dresses, and accessories are marked down significantly, making it an ideal time to secure deals for the next holiday season.
- Everyday Clothing: Great deals can be found on everyday clothing items such as jeans, t-shirts, and dresses during after-Christmas sales.
Last year, from December 26 to December 29, an additional 25% discount was offered on Nordstrom clearance items. Drawing from patterns in past years’ sales, here’s a preview of what to anticipate in Nordstrom’s post-Christmas sale:
Anticipate markdowns of up to 50% on a diverse selection of products, encompassing apparel, shoes, accessories, and home goods, along with supplementary discounts on clearance items.
Beauty Products
- Makeup: Discounts apply to makeup palettes, lipsticks, mascaras, and eyeshadows, providing an excellent opportunity for experimentation or stocking up on favorites.
- Skincare: Cleansers, moisturizers, and serums are often on sale, allowing for indulgence in new skincare products.
- Fragrances: Both men’s and women’s fragrances are typically discounted, offering a chance to discover a new signature scent or find a special gift.
The Winter Sale at Skinstore featured discounts of up to 70% on specific beauty items, ranging from moisturizers and hair care products to NuFace devices.
Drawing from Skinstore’s historical after-Christmas sales and general sales patterns, substantial discounts of up to 70% can be anticipated across a diverse array of skincare and beauty products.
Toys
- Action Figures and Dolls: Popular toys like action figures and dolls often experience significant markdowns.
- Games: Board games, card games, and video games are commonly discounted, providing an excellent time to explore new gaming options.
- Construction Sets: Construction sets like LEGOs and building blocks are another popular category for after-Christmas discounts.
Numerous toy stores took part in post-Christmas sales in 2022, presenting substantial discounts on a diverse array of toys and games. Walmart’s post-Christmas sale included markdowns of up to 73% on specific toys, featuring well-known brands such as LEGO, Barbie, and Nerf.
Expect considerable discounts exceeding 70% on an extensive selection of items, spanning toys, electronics, home goods, apparel, and more, during Walmart’s anticipated after-Christmas sale in 2023.
Other Items
- Holiday Decorations: Christmas trees, ornaments, lights, and other holiday decorations are often discounted by up to 90%, offering an opportunity to stock up for the next holiday or other celebrations like Easter or Halloween.
- Gift Wrapping Supplies: Wrapping paper, ribbons, bows, and bags are also often on sale after Christmas, making it a convenient time to gather supplies for future gift wrapping.
- Food and Beverages: Some grocery stores may offer discounts on food and beverages after Christmas, providing a chance to stock up on holiday essentials like ham, turkey, and stuffing.
Here are some broad predictions for the anticipated after-Christmas sales in 2023:
- Substantial markdowns of 70% or greater on a diverse array of products.
- Doorbuster deals present even more substantial discounts on specific items, frequently accessible early in the sale duration.
- Gift-with-purchase promotions and additional rewards for members of loyalty programs.
Are you ready for this After-Christmas shopping extravaganza? Come on, find what you want, and get them at an unbeatable price!